Google algorithm is very important when searching on the internet since it helps individuals in searching out web pages that contain the keywords you used to search, then assigning a rank to each page based several factors. Unfortunately, some individuals look for loops and holes in order to manipulate search rankings to help businesses get better rankings. Because of this, Google updates are done to provide better experience to online users. Below are some of the latest update this 2015.
This update started on April 21, 2015 in order to expand the use of mobile-friendliness as a ranking signal. In addition, this update also uses information from indexed apps as a factor in ranking for signed-in users who have the app installed.
Quality update also called as “Phantom Update” is done on May 2015. This update was made in order to change Google’s core ranking algorithm in terms of how it processes quality signals.
Panda 4.2 update rolled out on July 2015. Google announced that this update is only a Panda data refresh. After some weeks, there were no clear signs about a major algorithm update.
RankBrain is an update, revealing that machine learning had been a part of the algorithm for months. This machine learning has contributing to the 3rd most influential ranking aspect.
Trivia Info Source From: www.digienable.co.uk